Original Cow

Client: Weyerhaeuser Paper Co.

Agency: Fallon McElligott

Art Director: Andy Azula

Copywriter: Riley Kane

Print Producer: Peg Layer

Photographer: Nick Vedros

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Overview

Of the four sequential pages which made up this Weyerhaeuser Paper ad, the most retouching attention was focused on the cow. Then a bovine makeover was implemented: the utters were switched out from another photo;  the tail was groomed and colorized;  an opened eye was added; and finally a spot was added. The photo of the cow was combined with the milk puddle. Standard techniques were used to reshape the puddle and add drop shadows to the entire image. However, since the cow was photographed on a non-reflective surface, a reflection had to be created.