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Client: Purina Rangeland
Agency: Clarity Coverdale Fury
Art Director: Jac Coverdale
Print Producer: Caroline Gibbs
Photographer: Steve Umland
Overview
This project for RangeLand needed a rugged look. It combines several images including a new ominus sky. The colors were kept somewhat flat to set the mood. The headline was embossed into an old stained piece of paper.
