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Client: Nature Valley
Agency: Campbell-Mithun
Art Director: Kitty Thorne
Print Producer: Bill Schneck
Photographer: Bob Weideman
Retoucher: Bob Weideman
Illustrator: Bob Weideman
Overview
The challenge of this ad was to make a granola bar look like a ski lift ticket.
Bob illustrated a background then photographed the granola bar, and a ski lift tag wire. The package was given the impression of a bulging wire with high-lights and shadows.
An unexpected problem was the coarse dot pattern on the granola bar label. Much of the label had to be recreated with airbrushing.