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Overview
This project for Mothers Against Drunk Driving encompassed the challenge of taking a handsome model and severely diminishing his physical charisma. The primary techniques used were warping and stretching. As seen in the progression, retouching elements are many. Like the other version of this ad (Female), the most difficult aspects were those with the skin, especially altering facial expressions. Due to the specialized texture of skin and its nature, stretching and warping were the most difficult in those areas (notice the eyebrow lift and nose reconstruction).
Client: MADD
Agency: Clarity Coverdale Fury
Art Director: Steve Sage
Copywriter: Michael Atkinson
Print Producer: Terri Herber
Photographer: Joel Larson
