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Client: Hamburger Helper
Agency: Campbell-Mithun
Art Director: Kitty Thorne
Print Producer: Bill Schneck
Photographer: Bob Weideman
and stock photo
Retoucher: Bob Weideman
Overview
The challenge of this ad as many other ads is to get the desires image on a limited budget.
A stock photo was found that would work. Bob them positioned the Hamburger Helper glove in the correct position and photographed it. Then he combined the two photographs and added a shadow.