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One of the Originals
Client: Crystal Farms
Agency: Clarity Coverdale Fury
Art Director: Glenn Gray
Copywriter: Troy Longie
Print Producer: Terri Herber
Photographer: Richard Hamilton Smith
Overview
This project consisted of three billboards for Crystal Farms. It required taking parts from several barns, and moving windows, doors, etc. The type and Crystal Farms logo came from illustrator files. Bob created the perspective for them and gave the type a border. Then he made the type and logo appear to be on the barn by using shadows. Keeping the type readable while making it appear 3D over the boards was a challenge.
