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Client: 3M
Agency: Riley Hayes
Art Director: Brent Swanson
Copywriter: Jay Walsch
Print Producer: Kim May
Photographer: Bob Weideman
Retoucher / Illustrator: Bob Weideman
Animation: Brian Westimeier / Roketchair
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Overview
This project for 3M needed to show that things made of this special plastic are much lighter. The art director wanted to have cars flying and refrigerators being carried off by dandelion seeds.
Bob photographed a model car, silk butterflies and a refrigerator in Kim May's house. This needed to be both a print ad and a flash movie for 3M's web site. Bob kept the cars and butterfly wings on separate layers so the flash developer could animate the wings. He illustrated the dandelion seeds with the refrigerators on separate layers so they could fly through the air.
